Course title, code: Business Economics, GAINBAN-VALLGAZT-1
The aim of the sublect is to create a comprehensive picture of the company. Discussing the principles of corporate operation and formulating their explanation. Learning the most important basic economic concepts, indicators, and knowledge related to their training. Organizing and supplementing students' economic knowledge in the framework of seminars, as well as laying the foundation for further economic studies and subjects.
1. Introduction to business economics 2. Theoretical foundations: the company's stakeholders, goals, business forms. 3. Corporate functions, goals. The company's place in the social system. 4. Social trends and business consequences (globalization, integration, humanization, consumer orientation). 5.Purpose, concept and forms of design. Investment and financing, return. 6. The process of production. Participants and characteristics of the production process. 7. Cost management. Basic concepts. Possibilities and characteristics of cost grouping. 8. Types of self-cost calculation, calculation. 9.The income side of the production process, basic concepts. Result, income. 10. Questions of economy and efficiency, ways of determining them. 11. Basic knowledge of business accounting, assets, reports. 12. Economic events and wealth. The controlling. 13. Marketing content. The marketing mix. Basic questions of marketing strategy. Summary.
Course content - seminars:
1. Introduction to business economics 2. Theoretical foundations: the company's stakeholders, goals, business forms. 3. Corporate functions, goals. The company's place in the social system. 4. Social trends and business consequences (globalization, integration, humanization, consumer orientation). 5.Purpose, concept and forms of design. Investment and financing, return. 6. The process of production. Participants and characteristics of the production process. 7. Cost management. Basic concepts. Possibilities and characteristics of cost grouping. 8. Types of self-cost calculation, calculation. 9.The income side of the production process, basic concepts. Result, income. 10. Questions of economy and efficiency, ways of determining them. 11. Basic knowledge of business accounting, assets, reports. 12. Economic events and wealth. The controlling. 13. Marketing content. The marketing mix. Basic questions of marketing strategy. Summary.
Knowledge:
- He/she is open to get to know other fields which employ information technology tools, and open to work out information technology soultions in cooperation with the experts of other areas.
- He/she makes an effort to work efficiently and to high standards.
Mid-term study requirements:
Writing six essays every two weeks during the exercises. Theses cannot be replaced or corrected. The condition for admission to the exam is to achieve 50% of the obtainable points. Theses are written in the classroom in the case of face-to-face teaching, and electronically (Neptun UniPoll) in the case of absentee teaching.
Exam requirements:
The condition for admission to the exam is to achieve 50% of the obtainable points. The colloquium is written and contains both theoretical and computational tasks. The exam is written in the classroom in the case of face-to-face teaching, and electronically (Neptun UniPoll) in the case of distance learning. Evaluation is according to the Study and Examination Regulations.
Mankiw, N. (2024): Business Economics. Cengage Learning EMEA, ISBN 9781473791312 Haltiwanger, J. (2021): Entrepreneurship in the twenty-first century. Small Business Economics, 58, 27–40.
OECD (2021): SME and entrepreneurship policy frameworks across OECD countries: An OECD Strategy for SMEs and Entrepreneurship. OECD SME and Entrepreneurship Papers. Paris: OECD. Chikán Attila (2020): Vállalat-gazdaságtan. Kiadó: Akadémiai Kiadó, Online megjelenés éve: 2020, ISBN: 978 963 454 589 7, DOI: 10.1556/9789634545897 https://mersz.hu/chikan-vallalatgazdasagtan/