Details - Tematika

Business Economics (GAINBAN-VALLGAZT-1)

Basic data

Name and type of the study programme

Computer Science Engineering, undergraduate program

Curriculum

2022

Classes / consultation hours

1 + 1 + 0 (L+S+Labs)

Credits

4 credits

Theory – Practice

Theory: 50%, Practice: 50%

Recommended semester

Semester 6

Study mode

full-time

Prerequisites

Evaluation type

Colloquium

Course category

Compulsory

Language

English

Instructors

Responsible instructor

Dr. Trautmann László

Responsible department

Department of Basic Sciences

Instructor(s)

Dr. Trautmann László, Mohammad Mustafa Mohammad Jaber

Checked by

Kovács Márk

Course objectives

The aim of the sublect is to create a comprehensive picture of the company. Discussing the principles of corporate operation and formulating their explanation. Learning the most important basic economic concepts, indicators, and knowledge related to their training. Organizing and supplementing students' economic knowledge in the framework of seminars, as well as laying the foundation for further economic studies and subjects.

Course content

Lectures

1. Introduction to business economics 2. Theoretical foundations: the company's stakeholders, goals, business forms. 3. Corporate functions, goals. The company's place in the social system. 4. Social trends and business consequences (globalization, integration, humanization, consumer orientation). 5.Purpose, concept and forms of design. Investment and financing, return. 6. The process of production. Participants and characteristics of the production process. 7. Cost management. Basic concepts. Possibilities and characteristics of cost grouping. 8. Types of self-cost calculation, calculation. 9.The income side of the production process, basic concepts. Result, income. 10. Questions of economy and efficiency, ways of determining them. 11. Basic knowledge of business accounting, assets, reports. 12. Economic events and wealth. The controlling. 13. Marketing content. The marketing mix. Basic questions of marketing strategy. Summary.

Seminars

Acquired competences

Knowledge

• Theory of the Firm: The internal logic of how businesses operate, including objectives beyond mere profit maximization (e.g., satisficing, growth, and CSR). • Consumer Behavior & Demand: How price elasticity, consumer preferences, and income levels dictate market demand. • Production and Cost Analysis: The relationship between inputs and outputs, economies of scale, and the distinction between short-run and long-run costs. • Market Structures: The characteristics and strategic behaviors associated with Perfect Competition, Monopoly, Oligopoly, and Monopolistic Competition. • Pricing Strategies: Advanced techniques such as price discrimination, transfer pricing, and predatory pricing. • Macro-Environmental Factors: How inflation, interest rates, and fiscal policy impact business investment and consumer spending.

Skills

• Quantitative Analysis: Applying mathematical models to find the profit-maximizing level of output where Marginal Revenue equals Marginal Cost ($MR = MC$). • Market Forecasting: Using statistical data to predict future demand trends and price sensitivity. • Strategic Decision-Making: Utilizing Game Theory (e.g., the Prisoner’s Dilemma) to anticipate competitor moves in an oligopolistic market. • Cost-Benefit Analysis: Evaluating capital projects and investment opportunities using Net Present Value (NPV) and Internal Rate of Return (IRR). • Risk Assessment: Identifying and mitigating economic risks related to market volatility or regulatory changes.

Attitude

- He/she is open to get to know other fields which employ information technology tools, and open to work out information technology soultions in cooperation with the experts of other areas. - He/she makes an effort to work efficiently and to high standards.

Autonomy and responsibilities

• Independent Research: You will be expected to independently source and analyze financial reports and economic datasets to support business cases. • Ethical Judgment: Taking responsibility for the social and ethical implications of economic decisions, such as environmental impact or fair labor practices. • Professional Communication: Presenting complex economic data to non-expert stakeholders in a clear, persuasive, and actionable manner. • Self-Directed Problem Solving: Identifying a firm’s inefficiency and independently proposing a data-driven strategy to improve operational performance.

Additional professional competences

None

Requirements, evaluation and grading

Mid-term study requirements

Writing six essays every two weeks during the exercises. Theses cannot be replaced or corrected. The condition for admission to the exam is to achieve 50% of the obtainable points. Theses are written in the classroom in the case of face-to-face teaching, and electronically (Neptun UniPoll) in the case of absentee teaching.

Exam requirements

The condition for admission to the exam is to achieve 50% of the obtainable points. The colloquium is written and contains both theoretical and computational tasks. The exam is written in the classroom in the case of face-to-face teaching, and electronically (Neptun UniPoll) in the case of distance learning. Evaluation is according to the Study and Examination Regulations.

Generative AI usage

Not specified

Study aids, laboratory background

Huszák, L., & Jáki, E. (2022). Perspectives of Entrepreneurship Education in the Danube Region–Foreword to the 2022 Special Issue of Review of Economic Theory and Policy. Köz-gazdaság, 17(3), 3-11.

Readings

Compulsory readings

Mankiw, N. (2024): Business Economics. Cengage Learning EMEA, ISBN 9781473791312 Haltiwanger, J. (2021): Entrepreneurship in the twenty-first century. Small Business Economics, 58, 27–40.