The aim of the Business Communication course is to develop students’ knowledge and practical skills required for effective communication in professional and business contexts. The course focuses on verbal, written, non-verbal, and digital communication, enabling students to communicate clearly, professionally, and appropriately with different audiences.
Business communication I. (MAGABAN-BUSCOMM1-1)
Basic data
Name and type of the study programme
Business administration and management, undergraduate program
Curriculum
2024
Classes / consultation hours
1 + 1 + 0 (L+S+Labs)
Credits
3 credits
Theory – Practice
Theory: 50%, Practice: 50%
Recommended semester
Semester 3
Study mode
full-time
Prerequisites
Evaluation type
Mid-term evaluation
Course category
Compulsory
Language
English
Instructors
Responsible instructor
Jenes Barbara Dr.
Responsible department
Gazdaságtudományi Kar
Instructor(s)
Jenes Barbara Dr.
Checked by
–
Course objectives
Course content
Lectures
Verbal and non-verbal communication Intercultural business communication Business writing and professional emails Presentations and public speaking Persuasive communication and negotiation Communication in meetings and teamwork Digital and online business communication Interpersonal communication and active listening Conflict management and difficult conversations Professional communication and personal branding
Seminars
practices on business and interpersonal conversations practices on debate and negotiation practices on intercultural situations and communication
Acquired competences
Knowledge
1. Understand the fundamental principles, models, and theories of business communication. 2. Understand the role of verbal, non-verbal, written, and digital communication in professional contexts.
Skills
1. Communicate clearly and effectively in a range of professional situations, both orally and in writing. 2. Adapt communication strategies and messages to different audiences, purposes, and business contexts.
Attitude
1. Demonstrate an open, professional, and audience-oriented approach to communication. 2. Recognise the importance of clarity, empathy, cultural awareness, and ethical considerations in business communication.
Autonomy and responsibilities
1. Independently plan, prepare, and deliver professional business communication tasks and presentations. 2. Take responsibility for the effectiveness and appropriateness of their communication and critically evaluate their own performance.
Additional professional competences
presentation skills
Requirements, evaluation and grading
Mid-term study requirements
Requirements (to be discussed with lecturer): Active participation in classes – regular attendance, participation in discussions, and completion of in-class activities. Individual or group presentation – preparation and delivery of a professional business presentation on an assigned topic. Practical assignments – completion of written and/or oral business communication tasks during the semester. Midterm test – successful completion of a written test covering the key concepts and topics discussed during the course. Group project – collaborative work on a practical business communication task, including presentation of the final outcome.
Generative AI usage
Use of GAI tools is permitted in a limited manner (e.g., for literature search support or specific tools). In this case, the course instructor is responsible for defining where and how GAI tools may be used in assignments. The course description must specify in detail how GAI tools may be used during the course.
Study aids, laboratory background
class materials, articles, case studies online
Readings
Compulsory readings
Guffey, M. E., & Loewy, D. (2022). Essentials of Business Communication (11th ed.). Cengage Learning.
Recommended readings
Locker, K. O., & Kaczmarek, S. K. (2014). Business Communication: Building Critical Skills (6th ed.). McGraw-Hill Education.