The goal of the course is to introduce students in the typical questions of sociology and social psychology, providing insight into the perspectives and specific topics of these disciplines, as well as their applicability in everyday life and corporate activities.
Social behavior (MAGABAN-SOCBEHAV-1)
Basic data
Instructors
Course objectives
Course content
Lectures
This subject helps students better understand the social components of human behavior. Upon completing the course, students will become familiar with the basic concepts and characteristics of social behavior, the perspectives and scientific methods of sociology and social psychology. The knowledge and perspectives gained here can be primarily utilized in marketing, management, and HR subjects during further economic studies.
Acquired competences
Knowledge
• Knowledge: The course ensures the acquisition of basic social science concepts, lays the foundation for future understanding of social phenomena, establishes the basic norms of the field, and introduces the corporate areas affected by sociology and social psychology.
Skills
• Skills: The course provides a basis for competently approaching social phenomena, problems, navigating among them, providing basic research knowledge and offering guidance on related tasks.
Attitude
• Attitude: The development of a cooperative, and grounded, scientific and socialy sensitive approach. Students are capable of coordinated operation with stakeholders aligned with the sociological perspective.
Autonomy and responsibilities
• Autonomy and Responsibility: The development of a responsible mindset capable of independently ananlyse social phenomena and recognizing one's limitations in research.
Additional professional competences
Not relevant
Requirements, evaluation and grading
Mid-term study requirements
Student Group Presentation Topics (prerequisite for Preliminary Grade): Students Projects 1 topic: Show Your Culture TASK: Compile a presentation on the following topic: ‘My Culture’ – show the cul-ture of your country: values, norms, and material and immaterial goods. 8-10 minutes, 5-8 slides. Pictures and explanations. Music is a must. Students Projects 2 topic: Show Stereotypes You Met TASK: Compile a presentation on the following topic: ’ Stereotypes I Met and Consi-der Harmful’ – explain and show examples of these based on your theoretical knowledge and personal experience. For proper preparation and acceptance you should read Aronson’s 28th Chapter on Stereotypes (pp 394-414) and at least two other scientific articles from the library database to be scientifically well grounded. Student presentation requirements: Groups made out of 2 students Presentations on a practical approach, showing the theoretical basis from the lec-ture/course book, recent scientific articles and self-collected examples Presentations: Power Point, 8 minutes each, every group member should contribute equally
Exam requirements
Students Projects 1 and 2 (2*max20 points) AND Final test (max60 points) Eligibility criteria for Preliminary Grade: above 60 points
Generative AI usage
Use of GAI tools is permitted in a limited manner (e.g., for literature search support or specific tools). In this case, the course instructor is responsible for defining where and how GAI tools may be used in assignments. The course description must specify in detail how GAI tools may be used during the course.
Study aids, laboratory background
Lecture slides. videos
Readings
Compulsory readings
Compulsory: Any edition is accepted from A. Giddens, M. Duneier, R.P. Appelbaum, D. Carr: Essentials of Sociology 6th Edition, W.W. Norton and Company, New York London, 2017. ISBN: 0-393-61429-8
Recommended readings
Joshua and Elliot Aronson: Readings about The Social Animal 11th Edition, 2011. Woth Publishers, ISBN: 978-1-4292-3342-2 Earl Babbie The Practice of Social Research, Cengaga AU, 2020, ISBN 035736076, 9780357360767 Philippe Aries: Centuries of Childhood 1999. Pimlico, London, ISBN: 9780712674584 Tversky, A., - Kahneman, D. . "The Framing of Decisions and the Psychology of Choice." 1981, Science, 211(4481), 453–458. Asch, S. E. Forming Impressions of Personality. Journal of Abnormal and Social Psychology, 1946 41, 258–290.