The objective of this course is to develop knowledge and skills in business management fields in multidisciplinary and complex aspects. During the course, students will develop their skills in the use of different economic tools and concepts that can be used in the firm's management decision-making process. The course outlines the managerial concepts in different types of companies, the methodology of corporate competitiveness, and it deals with the issues of business ethics, corporate culture as important fields of corporate responsibility (CSR) and sustainable business development. Another highlighted focus is the role of digitalization process in business operations.
Managerial Economics (DAGSPHN-TUDOMETR-1)
Basic data
Name and type of the study programme
Gazdálkodás- és Szervezéstudományok Doktori Iskola képzése, doctoral training
Curriculum
2024
Classes / consultation hours
15 + 0 + 0 (L+S+Labs)
Credits
5 credits
Theory – Practice
Theory: 100%, Practice: 0%
Recommended semester
Semester 2
Study mode
full-time
Prerequisites
Evaluation type
Colloquium
Course category
Compulsory
Language
English
Instructors
Responsible instructor
Illés Bálint Csaba Dr.
Responsible department
NJE Gazdálkodás- és Szervezéstudományok Doktori Iskola
Instructor(s)
Dunay Anna Dr., Illés Bálint Csaba Dr., Dr. Trautmann László
Checked by
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Course objectives
Course content
Lectures
Business organizations, corporate objectives, corporate value chain model and its elements. Corporate competitiveness. Human resource management and HR strategies. Information as a resources, ICT use in business practice, their role in corporate competitiveness. Digitalization in business operations. Investment types. Investment appraisal methods. Risk analysis and risk management in long-term investments. Business ethics, corporate culture, ethical operation, Corporate Social Responsibility. Innovation, innovation strategy. Innovation processes in different types of businesses. Horizontal and vertical relations (clusters, strategic partners, franchise etc.) and their role in corporate competitiveness.
Acquired competences
Knowledge
The students will know the typical life cycles of business development and decline, the characteristics of each cycle, the description of business life cycle models and their practical relevance. They are familiar with the innovation in corporate strategy and the innovative business behaviour that enables companies to adapt to global trends in digitalisation.
Skills
The student can formulate independent new conclusions, original ideas, and solutions; and is capable of applying sophisticated analytical and modelling methods, developing strategies to solve complex problems, and making decisions in changing domestic and international environments as well as organizational cultures.
Attitude
Students can take a critical approach to their own work and that of their subordinates, as well as to their conduct, and demonstrates innovative and proactive behaviour in addressing economic issues.
Autonomy and responsibilities
The students Independently identify, plan, and organize their own and their subordinates’ professional and general development, and assumes and bears responsibility for these.
Requirements, evaluation and grading
Mid-term study requirements
Thematic presentations and their oral presentation
Exam requirements
Essays in the topics of the subject & research work
Generative AI usage
1st position: Use of GAI tools is not permitted for solving assignments. This means GAI tools cannot be used to complete formative or summative assessments, and using GAI constitutes academic misconduct. The use of AI tools for spelling and grammar checking does not fall under this prohibition.
Study aids, laboratory background
No specific additional materials.
Readings
Compulsory readings
Baye, M.R.: Managerial Economics and Business Strategy. 6th ed., McGraw-Hill, 2006 Study Guide for use with Managerial Economics and Business Strategy. 6th ed., McGraw-Hill/Irwin, 2006 Baye, Michael R.; Prince, Jeffrey T.: Managerial Economics and Business Strategy. 10th ed., McGraw-Hill, 2021
Recommended readings
Atkinson, A. A., Kaplan, R. S., Matsumura, E. M., Young, S. M.: Management Accounting: Information for Decision Making and Strategy Execution. 6th Pearson Education, 2011 Newbold, P.; William, C.; Thorne, B.: Statistics For Business And Economics, Global Edition 10 ed, Pearson, 2022